Design can be used as a way to bring attention to serious issues. The company Hivelab is a scientific laboratory interested in genetically modifying bees to protect them from the pesticides that have endangered them. Cross pollination from bees helps with 30% of the world’s crops. However, bumble bees are an endangered species. To be a well branded company, a set of standards, or identity guidelines must be followed to keep consistency and integrity in the design. Here are sample pages from this guidebook, along with applications of branding materials.